Dual Coding Theory

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Dual Coding Theory

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Dual Coding Theory CAST PHARMA

Dual coding theory is a theory of cognition that suggests that the mind processes information along two different channels verbal and nonverbal It was hypothesized by Allan Paivio of the University of Western Ontario in 1971 This is a human cognition theory, which claims that combining both verbal material and visuals is a useful learning technique. According to the Dual-Coding Theory, if a teacher shares visual and verbal explanations simultaneously, the students are more likely to process the knowledge and retain knowledge more effectively.

Dual Coding Theory The Complete Guide For Teachers

Dual Coding TheoryWhat is Dual Coding Theory? Allan Pavio discovered that our memory has two codes (or channels) that deal with visual and verbal stimuli. Whilst it stores them independently, they are linked (linking words to images). These linked memories make retrieval much easier. The word or image stimulates retrieval of the other. Structural model of dual coding theory showing the representational units and their referential and associative interconnections The referentially unconnected units correspond to abstract word

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